matter
Feb 18, 2025
spongebob meets supreme ss25
supreme’s latest SS25 drop pairs spongebob with streetwear, challenging fashion purists and cyclists alike

you ever feel like cycling gear’s taken a turn into the unexpected? supreme’s ss25 drop just flipped the script by merging spongebob squarepants with a full range of cycling essentials, leaving both fashion purists and gearheads scratching their head.
the centerpiece is a racing-inspired jacket that shouts simplicity and fun. picture spongebob and patrick in a bold, straightforward graphic sprinting forward—a clear nod to racing aesthetics. beyond that, the collection packs in spongebob socks, hats, a cycling drinking flask, cycling bodysuits, and a few other surprises. instagram is already buzzing—one user bluntly asks, “who the hell is directing this nonsense?” while another disses the spongebob bike piece as fit only for “diddys prison cell.” lol.
beneath the playful gig lies a curious brilliance. supreme isn’t merely cashing in on nostalgia—they’re pushing the envelope, much like balenciaga does. balenciaga’s work makes you question, and here supreme challenges you to redefine what’s cool in cycling gear. from spongebob’s cameo at louis vuitton in 2007 to recent nods from cactus plant flea market and uniqlo, the iconic sponge is clearly a familiar face in fashion. with global rollouts on february 20 and asia on february 22, this isn’t just a collab—it’s a bold experiment that dares you to question the limits of streetwear.
sources: highsnobiety 2025, snkrdunk 2025
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